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Home > New Gear > Apple is selling Lego's Hidden Side AR Range now
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Apple is selling Lego's Hidden Side AR Range now

Apple is selling Lego's Hidden Side AR Range now

By  Fields Corrielus 2019-08-02 349 0

Apple is already selling Lego's "Hidden Side" series, a partnership between the two companies that combines Lego's traditional pleasures with Apple's AR technology. 

It is understood that "Hidden Side" is based on a creative ghost world, it provides children with architectural toys, through AR technology on smartphones to make the toy real. 

Apple is selling Lego's Hidden Side AR Range now


After building Lego blocks, children can play AR games with App on iOS devices. For example, in the Wrecked Shrimp Boat set, children can explore shipwrecks and fight Big boss. 


All parts have unique interactions, puzzles that need to be solved, or the need to find something. It is a new exploration of Lego on traditional products, and behind it is Apple's offer of AR technology. 


In recent years, Apple has pushed for this augmented reality experience and built a ARKit developer suite for it, allowing third-party App developers to make more fun apps on top of it. This week they also launched the [AR] T project around the world, allowing artists to create AR works, allowing the average user to experience AR, and even learn the basics of AR app writing at Apple Store retail stores. 


At present, consumers can buy the "Hidden Side (hiding place" series on Apple's official website, and they will soon be available at Apple's official retail stores.


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