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Home > New Gear > Apple released the new iPod Touch: AR is the only new feature focus
Apple released the new iPod Touch: AR is the only new feature focus

Apple released the new iPod Touch: AR is the only new feature focus

By  Julio Ventura 2019-05-30 166 0

Without a big publicity, Apple quietly released a new generation of iPod Touch. But in fact, this product has not been iterated since 2015. According to officially released pictures, the seventh-generation iPod Touch is almost identical in appearance to the previous two generations, including the headphone jack (other iOS devices have removed this design).
                   

The difference is that the new iPod Touch is equipped with the A10 Fusion chip, so it runs twice as fast as its predecessor and triples its graphics performance. The last point is the key: Apple is positioning it as an entry device for AR, especially for AR games.

You may not be the only one who is surprised by this version of the device. The iPhone has grown rapidly since 2015, adding OLED screens, dual cameras, FaceID and waterproof structures. For an iPod Touch that has no relevant improvements but the same price as the previous generation, we can only think that Apple is doing its best to maintain the relevance of the old product.

In addition, AR can only say that the only new feature focus may be the company's clear strategy: to provide enough performance specifications for the iPod Touch, and to participate in the new AR-centric game strategy, and hope that this can become a user early adopter The starting point of AR, then push the development of Apple AR.

Is AR enough for consumers to buy? Will they be satisfied with the same camera and software as they were four years ago? Like the iPhone, the iPod Touch is not just about software. So for consumers to be able to experience the iOS system at the lowest cost, it is disappointing to see Apple's advancement in hardware.

The new iPod Touch is currently available on Apple's official website, available in grey, gold, silver, pink, blue and red. The 32Gb version is priced at $230, 128Gb is $360, and the 256Gb version is $490.

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