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Home > New Gear > MIUI announced its determination to rectify the advertising Lei Jun: welcome everyone to supervise
MIUI announced its determination to rectify the advertising Lei Jun: welcome everyone to supervise

MIUI announced its determination to rectify the advertising Lei Jun: welcome everyone to supervise

By  Linky Johnson 2019-06-10 527 0

The MIUI advertisement has been spit out for a long time, and ADUI has become the stalk of many netizens after a meal. However, Xiaomi has made up his mind to comprehensively rectify MIUI advertising.

Today, Xiaomi Product Director, MIUI Experience General Manager @MIUI Xiaofan posted "Letter to Users: MIUI Advertising Remediation" on Weibo, announcing that MIUI's advertising rectification has started. Subsequently, Lei Jun forwarded Weibo: " The open letter of the MIUI person in charge about advertising remediation! Welcome everyone to supervise! "

Previously, Lei Jun expressed his attitude towards the advertisements in MIUI, saying that “we will resolutely remove those 'wire pole advertisements' that affect the user experience and the vulgar 'old military advertisements'.”

According to @MIUI Xiaofan, MIUI has already dropped a number of advertising spots, and more advertising space will be revoked in the next two months.

At the same time, resolutely resist all vulgar content, and has begun to rectify all the vulgar content pushed from the notice to the information stream.

In addition, many browsers with feedback have started to reduce the burden and will be completed within 2~3 months.

@MIUI Xiaofan stressed that resolutely standardizing all advertising forms must be clear and expressive, and can be suspended, canceled, and closed. All of MIUI's system tool classes provide easy-to-find, clear-cut ads. I am personally responsible for this matter, and I must give you a satisfactory explanation. You don't have to pay a penny for advertising, so you don't have to look at it again. "Thousands of characters tell you how to close MIUI ads."

Estimated about 3 months, we will give you a more fresh and light MIUI, let everyone know that MIUI is the original, top-notch, mobile phone system that touches you.

Earlier, Bai Peng, general manager of Xiaomi Internet Business Department, said in an interview that commercialization is usually more advertising space and more money. But we have to restrain, Xiaomi now wants to reduce the number of advertisements, so that each ad slot can achieve thousands of algorithms, improve the reach efficiency, and let users feel that the ads we push are what users need.

Bai Peng said that the establishment of the Internet Commerce Department is now to reduce and optimize advertising and enhance the user experience. The new department hopes to improve the efficiency of each advertising space, and accurately push the advertisements to users through algorithms. The user clicks on our tip to the brand owner, which is actually a way.

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