Why is the Starbucks cat paw cup so popular in China?

On February 26, 2019, Starbucks company released its Cherry Blossom themed series of cups in its Chinese stores in 2019. Among the new spring products of Starbucks, most of the design themes of the cups are about cats, dogs and cherry blossoms. Among these new cups, the most popular one is the "cat paw cup". The Starbucks cat paw cup quickly gained wide popularities and is widely spread on Chinese main social media and videos once it was released.

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The cat paw cup is made of transparent glass. The inner part of the cup is designed as a cat's paw. The outer part is printed with cherry blossom pattern. When the inner part is filled with colored liquid, the shape of the cat's paw emerges.

Because of the unique shape of "cat paw cup", many netizens rushed to buy it. Some netizens queued hours before Starbucks opened the door, and even some netizens set up tents to queue all night. More exaggeratively, because of the limited number of cups in each store, many people fight directly in Starbucks stores in order to snap up the cups.

Do consumers snatch cat paw cups just because they look good?

Except that the cup really sports a cute and unique design, another reason for the popularity of cat paw cups is that they want to resell it at a high price to make a good profit that is much more than they paid.

Now, there are many e-commerce webs selling cat paw cup. However, the price of Starbucks cat paw cup has gone up from the original 199CNY (about $30) to 1800CNY (about $269).   

Do you like the cat paw cup? It is available now on Gearbest for just $16.99.

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