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Home > New Gear > Xiaomi "Little Fairy" smartphone is coming: the best camera phone with powerful beauty function specially designed for women
Xiaomi "Little Fairy" smartphone is coming: the best camera phone with powerful beauty function specially designed for women

Xiaomi "Little Fairy" smartphone is coming: the best camera phone with powerful beauty function specially designed for women

By  Goraud Mazanec 2019-06-19 418 0

Xiaomi partnership with Meitu to lanch new custom smartphone for women with the codename "Little Fairy". This morning (June 19), Xiaomi and Meitu mobile phones were officially "married" and officially announced the first product created by cooperation, a custom mobile phone for women, codenamed "Little Fairy", which claims to bring better and more powerful beauty photography technology to female users around the world.

The product from Xiaomi Meitu co-built AI aesthetic laboratory, positioning is "advanced intelligent hardware, advanced AI beauty technology really integrated."

According to the data, in November 2018, Xiaomi signed a strategic cooperation agreement with Meitu. Meitu will exclusively license its Meitu mobile phone brand, image technology, and secondary domain name to Xiaomi all over the world. The latter is fully responsible for the research and development, production, sales and promotion of Meitu mobile phones. Meitu will provide Xiaomi with the joint support of imaging technology and beauty algorithm.

On March 20, Meitu released its latest revenue results, which shows that its full-year revenue of 2018 reach 2.79 billion yuan, with a market forecast of 3.47 billion yuan. Of that total, the smartphone business lost about 500 million yuan in 2018, and Meitu said it expected to shut down those businesses completely by mid-2019.

After the release of the results, Meitu founder and CEO Wu Xinhong also announced that the first project with Xiaomi has begun, and the first project between the two sides is expected to be announced around June-July.

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