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Home > Tech News > Apple Watch shipped 30.7 million in 2019: surpassing traditional Swiss watches
Apple Watch shipped 30.7 million in 2019: surpassing traditional Swiss watches

Apple Watch shipped 30.7 million in 2019: surpassing traditional Swiss watches

By  Ariella Riley 2020-02-12 1914 19

[gearbest News], Apple Watch has been recognized by many consumers because of its good user experience in the field of wearable devices. Recently, market research company Strategy Analytics released a report showing that Apple's smartwatch Apple Watch shipped 30.7 million in 2019, up 36% from 22.5 million in 2018, and more than Swiss watch companies combined.

 
Traditional watches and Apple Watch.

There are still many older users who like mechanical watches, but Apple Watch has been recognized by more young consumers. Coupled with the stylish look and easy-to-use App,Apple Watch, it is very popular in markets such as North America, Western Europe and Asia.

According to Strategy Analytics, global shipments of Swiss watch brands totaled 21.1 million in 2019, down 13% from 24.2 million in 2018. Many consumers have taken practical actions to prove the success of Apple Watch.

 
Total global shipments of Swiss watch brands in 2019 are 13% lower than in 2018.

Strategy Analytics said that traditional watch companies can no longer compete with smartwatches such as Apple Watch. With a more powerful retail channel, Apple Watch is affecting more and more consumers, and perhaps more young consumers will be interested in smartwatches such as Apple Watch in the future.


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