Authority: 37% of Chinese users postpone plans to buy new smartphones.
By Chicky Dodgson 2020-04-09 642 17
Arleen Macaraeg-Denque, vice president of the Strategy Analytics Consumer Insight team, said: "the epidemic has had the greatest impact on people's travel / leave, with 2/3 of Chinese and 1/3 of Britons and Americans canceling or delaying travel. In addition, about 2/5 of Chinese consumers have shelved some high spending, including buying cars, new smartphones or new home appliances, while many have temporarily shelved buying new computers, invested in the stock market and upgraded to 5G mobile services. 1/5 of American and British consumers have also shelved purchases of smartphones, cars, furniture and appliances, as well as purchases / upgrades of other technology products. "
Data show that 37% of Chinese users have delayed plans to buy new smartphones, while 32% have delayed upgrading 5G services. Sui Qian, director of smartphone research at Strategy Analytics, added: "as we enter the second quarter of 2020, the supply chain and the complete ecosystem may be restored, but it is clear that a large number of consumers are not ready to return to their previous consumption patterns and purchase intentions. Operators, handset makers and retailers will have to redouble their efforts to convince hesitant smartphone users that new phones and new 5G services are worth spending compared to other priorities. "
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