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Home > Tech News > Burger King will offer meatless Impossible Whopper Burger in all its locations in US on August 8th
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Burger King will offer meatless Impossible Whopper Burger in all its locations in US on August 8th

Burger King will offer meatless Impossible Whopper Burger in all its locations in US on August 8th

By  Fields Corrielus 2019-08-02 206 0

Starting next week, Burger King of the United States will fully open the era of "artificial meat". 

Burger King, which will use "artificial meat" to make Big Macs in more than 7000 locations across the United States from Aug. 8, was chosen not by the recently popular Beyond Meat, but by another man-made meat company, Impossible Foods. 

Burger King meatless Impossible Whopper Burger


Compared with beef, a Big Mac artificial meat costs only $1, but reduces fat and cholesterol by 15% and 90%. In April, Burger King, the second-largest hamburger chain in the United States, began testing the "vegetable meat" burger at restaurants in the St. Louis area.According to the report, Burger King test market St. Louis store traffic is 18.5% higher than the national average. (Chris Finazzo), president of Burger King North America, declined to give specific figures for passenger traffic or sales in an interview. 


Since April, Burger King has pushed the incredible Big Mac to six other markets. Jose (Jose Cil), chief executive of Burger King's mother company Restaurant Brands International, said at the end of May that the chain would be promoted in 7200 stores across the United States. 


McDonald's (McDonald's), the largest hamburger chain in the United States, has not yet launched a plant-based hamburger in its home market. CEO Steve Easterbrook (Steve Easterbrook) says the chain is waiting to learn more about how vegetarian burgers can boost passenger traffic. 


Burger King says consumers can't make a difference at all, especially when artificial meat can create a sense of "bleeding." This is because there is an ingredient called heme, which can be found in both plants and meat. 

Burger King is not the first fast food chain in the United States to use artificial meat. White Castle, another hamburger chain, has long since started using artificial meat. 


As part of its plan to promote Hamburg, Burger King will offer a time-limited trial box through its mobile app and courier partner DoorDash. For $7, customers get a beef Big Mac and an "impossible Big Mac." 


McDonald's (McDonald's), the largest hamburger chain in the United States, has not yet launched a plant-based hamburger in its home market. CEO Steve Easterbrook (Steve Easterbrook) says the chain is waiting to learn more about how vegetarian burgers can boost passenger traffic. 


Founded in 2011 and based in Redwood City, California, Impossible Foods has raised more than $750 million so far, with investors including Google Ventures, Temasek Holdings and Bill Gates. Although Beyond Meat is now stronger than Impossible Foods, in artificial meat, the victory over Burger King's more than 7000 stores is a huge victory for the company. 


As demand soared, Impossible on Wednesday announced a manufacturing deal with (OSI Group). Fuxi Group is a large meat supplier and also makes meatloaf for fast food chains. The company also plans to push its Big Mac to the grocery store in September.


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