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Home > Tech News > Chinese App ZAO: why ZAO makes users celebrities in video is so popular
Chinese App ZAO: why ZAO makes users celebrities in video is so popular

Chinese App ZAO: why ZAO makes users celebrities in video is so popular

By  Fields Corrielus 2019-08-31 4478 0

On the evening of Aug. 30, a App brushing circle of friends called "ZAO". A large number of users use the App, to upload selfie photos, "turn themselves" into the protagonists of film and television clips, and upload these "revamped" video clips to social platforms such as WeChat moments, sparking "viral" transmission. 

On the evening of Aug. 30, "ZAO" official Weibo said, "the server, which costs 7 million this month, has already consumed 1 to 3 tonight." If we continue to be hot tomorrow, we can only impose stricter restrictions. " 


Chinese App ZAO:

At 14:00 on Aug. 31, ZAO jumped to second place in the free App download ranking at Apple's app store App Store. 

The popularity of Chinese Deepfake app ZAO can be seen. 

The ZAO, a face-changing App,3 that was tested online a month ago, has been updated three times, and the official version of ZAO was released on Aug. 30. According to the "ZAO" data of Tianyan, here, users can change their faces on others at will, "the powerful AI recognition function, exquisite and accurate." Bring the best experience to customers, while more powerful filter special effects are available. " 

But why is the ZAO fire so hot? 

The reason is simple. Because ZAO is the easiest. 

The original deepfakes is just a set of algorithms, which is based on multiple open source libraries such as Keras. Later, a master added some tools to encapsulate them into references to FakeApp. This is a desktop application that can run the deepfakes algorithm without installing Python, TensorFlow, etc., but only "high-performance GPU that supports CUDA." 

This sounds simple, but for the average user, downloading, installation, and training are all time-consuming and laborious projects. So it is usually made and released by some enthusiasts, and everyone appreciates the film after the change of face. 

This time ZAO pulled the threshold down to almost nothing. 

Users want to experience AI face change, no longer need a computer, high-performance GPU, data sets, programming and AI knowledge, just a mobile phone, a selfie, you can replace the faces of the protagonists in a variety of film and television scenes with their own faces. 

This is an unprecedented experience, and although the effect can not be said to be particularly good, but usually, it is quite good, at least let the user have the motivation to send to the circle of friends to show off. 

From this point of view, ZAO certainly has a reason to burn its own money and make users feel good about it. Of course, ZAO should not be short of money, after all, behind the famous company: Momo.

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