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Home > Tech News > Counterpoint:OnePlus becomes the best-selling high-end mobile phone brand in India in 2019
Counterpoint:OnePlus becomes the best-selling high-end mobile phone brand in India in 2019

Counterpoint:OnePlus becomes the best-selling high-end mobile phone brand in India in 2019

By  Caryl Damokosh 2020-02-07 730 23

OnePlus has an eye-catching performance in India's high-end mobile phone market, which sells for more than 30000 rupees, becoming the best-selling high-end mobile phone brand in 2019, with the top market share, according to Counterpoint, a well-known data agency.

 
OnePlus 7 Pro

According to data released by Counterpoint, OnePlus's shipments in India increased by 28% compared with the same period in 2018, accounting for 1/3 of high-end mobile phone shipments in 2019. It is worth noting that OnePlus has thus become the first mobile phone brand in India to ship more than 2 million of its products in a year.

 
Changes in the market share of high-end mobile phones in India from 2016 to 2019

Samsung mobile phones ranked second in India's high-end market share, and although shipments of high-end phones fell by 2 percentage points, they still accounted for 26% of the market. But Samsung's shipments in India's ultra-high-end mobile phone market, which costs more than 45000 rupees, are up 24% from a year earlier. In addition, Counterpoint believes that the decline in Samsung's overall shipments has something to do with the impact of Chinese brands such as OPPO and Redmi.

Apple ranks third in the high-end market share in India, but it did very well in India in 2019, increasing its market share by 25%, largely due to the price reduction of the iPhone XR. Due to its excellent product power and competitive price, the, iPhone XR has become the best-selling high-end smartphone in India, with sales higher than Samsung's S10 + and OnePlus 7 Pro. As a result, Counterpoint believes that Apple's performance in India will be more outstanding in 2020.


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