Gao Dongzhen's promotion|Samsung appoints Lu Taiwen as head of Samsung's mobile business

 

Lu Taiwen, who joined Samsung in 1997 and was previously the head of Samsung's mobile device development, led the development of Samsung's Galaxy series and is expected to inject vitality into the company when smartphone competition is increasingly fierce and 5G is fully rolled out, the report quoted a Samsung statement as saying. Mr Lu has also played an important role in cutting costs, such as by outsourcing mobile phone production to better compete with Chinese handset makers such as Huawei.

Samsung is likely to continue to dominate the global smartphone market in 2020, but Chinese competitors such as Huawei, vivo and OPPO remain fiercely competitive at low and middle levels. Mr Lu will be responsible for developing key markets such as China and India and making folding-screen phones a success after Samsung suffered a setback in Galaxy Fold.

 

Lu Taiwen is likely to debut with Samsung's second folding screen phone, the Galaxy Z Flip and the Samsung S20 series, when Samsung will hold a new product launch in San Francisco on February 11 this year.

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