Greets 5G IDC released: Top Ten Forecasts of China's smartphone Market in 2020
By Taber Barkovic 2019-12-20 2549 14
IDC, said that there is no doubt that 5G will promote the entire mobile phone industry, and the whole industry will make all-round changes in response to the emergence of new things. Based on this, IDC made ten forecasts for the mobile phone market in 2020. Details of the forecast are shown below.
Forecast 1: the domestic market bottomed out and rebounded by
To 2020, the domestic 5G mobile phone will quickly cover the market. According to IDC, the growth rate of domestic smartphone shipments will return to growth in 2020, with a year-on-year growth rate of 0.7%.
Forecast 2: 5G market, terminal first
In the short term, the number of 5G terminal shipments will lead to the number of 5G network users. At present, the largest share of the domestic market is the price range below 2000 yuan. IDC predicts that more than 20% of 5G phones will be less than 2000 yuan by 2020.
Forecast 3: the average unit price will reach the peak
According to the initial penetration of domestic 5G mobile phones, as well as the exchange rate and other external macro factors, IDC predicts that the average unit price of China's mobile phone market will increase by more than 10% year on year in 2020, and 2020 will also be the year with the highest average unit price in the domestic market in the next five years.
Forecast 4: 5G enabled Commercial Mobile phone
IDC predicts that by 2021, 20 percent of commercial mobile phones will be connected through 5G connections to optimize business communications scenarios.
Forecast 5: mobile phone image competition intensifies
IDC predicts that by 2021, more than 50% of mobile phone manufacturers will launch new camera software functions based on new imaging system hardware, and cooperate with the video platform to develop richer video games.
Forecast 6: changes in the focus of product design
IDC predicts that by 2020, the use of mechanical structure will be more cautious, "punch screen" design will gradually become the mainstream.
Forecast 7: the folding screen is still a minority
IDC predicts that the domestic folding screen mobile phone market capacity will be less than 400000 units in 2020.
Forecast 8: operator channel positioning reshaping
IDC believes that in the future, operators, as the intersection of users, intelligent terminals and 5G network services, will accelerate the creation of a full scene and multi-terminal ecology based on themselves, and promote the emergence of a new 5G business model.
Forecast 9: traditional channels are facing a new transformation in the future
, The promotion model of introducing new partners through cross-border integration, promoting cross-industry cross-cooperation, and targeted to strongly related user groups, as well as the introduction of more diversified ecological categories, continuous construction, and promotion of scene experience sales model, will become the focus of traditional channels.
Forecast 10: the secondary market further stimulates
IDC predicts that the accelerated activation of second-hand mobile phone business will not be simply regarded as a challenge by manufacturers. Taking advantage of the opportunity to drive the new phone market and opening up new cooperation models to correctly guide the flow of old phones will become the direction of manufacturers' business development facing the second-hand market.
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