Huami Amazfit: The Relationship Between Smart Wearable Devices and Health
By Joe Horner 2020-03-26 833 58
When Fitbit launched the classic clip-like Fitbit Tracker in 2009, it didn't expect to open the wearable market for the next decade. While the smart bracelets of Fitbit and Jawbone are still the playthings of Silicon Valley elites. Xiaomi Mi Band 1, launched by Huami Technology in 2014, has successfully made the smart band popular among ordinary people. Four years later, Huami Technology was officially listed on the New York Stock Exchange. By 2019, its cumulative sales of smart devices such as smart bracelets and smartwatches exceeded 100 million, making it the most important leading player in wearable devices.
When Fitbit, Pebble, Jawbone and other American pioneers went bankrupt and acquired one after another, and Huami Amazfit became the leader of independent manufacturers, founder Huang Wang was also thinking about the goal behind the "wearable device" hardware and what the company's next height should be.
When Huami Amazfit began to experiment, the COVID-19 epidemic at the beginning of the year confirmed the company's future mission and strategy.
Huami Amazfit: Health and data resonance
After Huami went public in 2018, founder Huang Wang and all management met more than once to discuss what should be the next step as a hardware company for wearables.
At that time, after ten years of development, wearable devices had reached a plateau. Similar companies such as Fitbit have been hit by giants and newcomers, shrinking their market capitalization to about $2 billion. Apple controls the high-end smartwatch market with Apple Watch. Google took advantage of the Android system to promote the Wear OS smartwatch camp and later acquired Fitbit. What we are interested in is not only the simple hardware market but also the data stored behind the motion tracking chips.
After a long period of deep thinking, Huang Wang shifted Huami's strategic goal from wearable hardware to the broader market of health.
The health care market in the United States is about 7 trillion US dollars, while the entire health care industry market in China is more than 10 trillion yuan, which is several times deeper and wider than the current smartphone market. From Apple, Google to Amazon, no one dares to give up this market. The same is true of Huami Amazfit. The intimate nature of wearable devices such as health bracelets and watches is naturally suited to the field of health.
Unexpectedly, the confirmation of Huami's new strategy came so suddenly.
In the early morning of February 22, Huang Wang posted a moment, "announcement" on WeChat in which Huami Amazfit used technology and data to verify the mysterious link between the COVID-19 pneumonia epidemic and users'"resting heart rate" abnormalities in professional medical journals.
According to the Lancet, inflammation caused by acute respiratory infections can lead to an increase in resting heart rate and change daily behavior patterns. We call these people "abnormal population". The paper points out that the proportion of "abnormal population" under the standard of this model is related to the real-time broadcast of influenza infection rate, which is a statistical analysis of big data macroscopically.
Huami collected 26.76 million sleep data (including resting heart rate) from 115000 people in Hubei and neighboring Anhui through smart bracelets and watches. The time span is from July 1, 2017, to February 20, 2020, and all personal data are anonymized to ensure that user privacy is not disclosed.
The changing trend of the proportion of the abnormal population in Wuhan from 2017 to 2020
From the trend change in Wuhan, it can be seen that the peak of the abnormal population is January 21 from the winter of 2019 to the spring of 2020, which is 16 days earlier than that of February 7 from winter of 2018 to spring of 2019. Compared with Hefei, where the climatic conditions are similar to those of Wuhan, the peak of the abnormal population in Wuhan in the spring of 2020 is seven days ahead of schedule.
However, it is not yet possible to tell to what extent the differences in abnormal peaks between different years and regions are caused by influenza and how much is affected by COVID-19. One possible guess is that this abnormal trend in Wuhan has been brought forward because of the outbreak of COVID-19. Of course, this conjecture needs further research and epidemiological investigation to confirm and confirm.
If this conjecture is true, people will have the ability to predict epidemics more easily and quickly than testing reagents and CT images. The current research is only the first step, in the future, with the help of smart wearable devices, through the monitoring and analysis of health data, so as to predict or even early warning the trend of the disease epidemic.
A sudden COVID-19 coronavirus, a big data actual combat analysis, and testing, so that Huami's "science and technology connection health" strategy, has been unprecedentedly accelerated.
Huami Amazfit: Shape a New Health System
During the COVID-19 pneumonia epidemic, Dingxiangyuan's Epidemic Map has been viewed more than 2.8 billion times. Video consulting earned more than last year's revenue within a month. When the epidemic situation in China gradually stabilizes, fitness equipment, video fitness, and other goods and applications have become the new focus of users' attention. This shift of attention also symbolizes a shift in people's perception of the disease and health represented by the epidemic: it is better to improve the ability to resist the disease with better living habits than to go to the hospital for treatment or wearing a face mask.
At the CES International Consumer Electronics Show in January this year, Huami not only updated and enriched the Amazfit product line but also launched the Amazfit T-Rex smart outdoor watch. At the same time, Huami also brings the concept of health to more categories of hardware, including wireless exercise heart rate headphones Amazfit PowerBuds, smart sleep headphones Amazfit ZenBuds, smart home gym Amazfit HomeStudio and home full-folding smart treadmill Amazfit AirRun.
Starting with smart bracelets and smartwatches, Huami Amazfit has built wearable terminals for bracelets, watches, and headphones, as well as treadmills, scales and smart sportswear to serve users' health ecosystem.
The evolution of algorithms and sensor technology has improved the accuracy of the Amazfit smart band and Amazfit watches in the screening and screening of cardiovascular diseases such as atrial fibrillation and arrhythmia. At the same time, it also makes Huami's ability to verify users' health with data by leaps and bounds.
Huami launched its first Xiaomi Mi Band, six years ago to let consumers around the world know what the most cost-effective smart bracelet looks like. Six years later, Huami's mission has evolved from "building a smart wearable device" to "helping users build a healthy ecosystem".
Huami Amazfit: Connect to a New Era of Health
People who are "grounded" at home because of the COVID-19 pneumonia epidemic in early 2020 are likely to think of their experience in the SARS epidemic 17 years ago. At that time, there was no such developed Internet application, and it was not possible to use a mobile phone to handle entertainment consumption and order takeout delivery. However, in addition to providing joy to people trapped in their rooms with short videos, it is clear that technology can and should provide people with more in the face of an epidemic. For example, how to live a healthier life, improve their own immunity, and fundamentally resist the invasion of the epidemic.
In addition to regular entertainment, "fitness" has become a new traffic burden for video sites during the COVID-19 epidemic, according to QuestMobile. Bilibili's "Home Fitness" video has been viewed more than 120 million times. Under the topic "there are new ways to keep fit at home" on TikTok, the video has been viewed more than 1.2 billion times. The number of users of the fitness app Keep increased by 210% in February.
Behind the rapid growth of "fitness" traffic is actually people's perception of health, which has changed after the impact of the COVID-19 epidemic. In the past, fitness was similar to taking selfies at scenic spots, showing a trend or fashion. And a COVID-19 epidemic makes people realize that exercise and fitness is actually a general need for health, and this demand will not disappear because of the end of the epidemic but will continue to rise.
In this case, in order to meet the health needs of the public, it is no longer, at least, not just to make a few cool and cost-effective hardware, but to build a healthy ecosystem to accomplish the task. And how to use artificial intelligence, material science, and hardware technology to solve the problem of establishing a public health system is the real meaning behind Huami's "science and technology to connect health".
"Health is not only the core value of smart wearability but also one of the core values of the Internet of Everything era. The next decade will be a people-centered era of science and technology. "Huang Wang wrote in an internal letter to the company. Huami's "healthy science and technology connection", in which "connection" refers to the connection between needs and services on the basis of helping users to build data and network connections with health service providers, and at the same time, it is also through artificial intelligence, data mining and wearable technologies to establish a connection between people and the world of the Internet of everything.
There is no doubt that this "connection" requires a lot of time and capital to invest in R & D and development, but this is undoubtedly the future that Huang Wang and Huami Amazfit firmly believe in.
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