IDC: expects the domestic mobile phone market to decline by more than 30% year on year in the first quarter of 2020.
By Corinna Killip 2020-02-11 1918 25
IDC believes that the domestic sudden epidemic has a huge and long-term impact on the overall mobile phone industry, and under the impact of the epidemic, the whole industry will need to reconsider its plans for 2020 or even the first half of 2021. IDC expects the overall domestic market to face a sharp decline of about 40 per cent from January to February compared with the same period last year. If the epidemic is brought under stable control within three months, the whole market will gradually enter a recovery period. Throughout the first quarter, the domestic market is expected to experience a year-on-year decline of more than 30%.
At the same time, due to the impact of the epidemic, consumers with demand for phones will have to choose online channels to buy phones, and the proportion of online channels will increase significantly in the first quarter of 2020 and the first half of 2020. If people who are "forced" to turn to the line can get a relatively good experience in buying phones online, it is expected that online consumption habits will spread and continue in the future.
In addition, the impact of the epidemic delayed the resumption of work in the factory, affected the supply of goods in the domestic market, the operation of channel inventory, and tested the ability of cooperation and rapid adjustment between manufacturers and partners at the end of the supply chain. And from February to March, it is the final testing stage of many manufacturers' flagship product release and before mass production, and it is also the commissioning stage of the planned product release in the first half of the year, with the change of product plans in the first half of the year, medium-term or even long-term product planning will also be affected, or will be adjusted.
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