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Home > Tech News > IDC releases 2019 Q4 global smartphone shipments report: Apple wins the championship
IDC releases 2019 Q4 global smartphone shipments report: Apple wins the championship

IDC releases 2019 Q4 global smartphone shipments report: Apple wins the championship

By  Niccolo Lepage 2020-02-05 2252 9

According to the preliminary data of IDC's quarterly tracking report on the global mobile phone market, total global smartphone shipments reached 368.8 million in the fourth quarter of 2019, down 1.1% from a year earlier and an increase of 2.9% from a month earlier. Among them, the decline in shipments is mainly due to the weak growth of shipments in the Chinese market.

 
IDC

As network coverage increases and 5G speeds up, more and more consumers are waiting for 5G smartphones to hit the market. It is understood that Huawei's accumulation of high inventory in the third quarter of 2019, coupled with fierce domestic competitive pressure, led to a slowdown in China's domestic growth in the fourth quarter of 2019. Apple, on the other hand, took the lead in global shipments this quarter, mainly due to its strong performance in the holiday promotion season. In addition, Samsung remained the number one place in the world this year, with Huawei overtaking Apple to become the second place in the world in 2019.

 
IDC data

Anthony Scarsella, research manager of IDC's quarterly tracking report on the global mobile phone market, said that despite another decline in the global market in 2019, brands such as Apple and Xiaomi still performed well in the fourth quarter. Apple has done well in the United States, with a market share of more than 50% in the fourth quarter. At the same time, 5G mobile phones will become an important weapon to reverse the development of the market in 2020.


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