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Home > Tech News > Q4 vivo surpasses Samsung to become the second largest smartphone brand in India in 2019
Q4 vivo surpasses Samsung to become the second largest smartphone brand in India in 2019

Q4 vivo surpasses Samsung to become the second largest smartphone brand in India in 2019

By  Valentin Cleaves 2020-02-03 1848 26

India shipped 158 million smartphones in 2019, according to data released by research firm Counterpoint. In the fourth quarter of 2019, vivo overtook Samsung to become the second largest smartphone supplier in India. From the fourth quarter of 2018 to the fourth quarter of 2019, vivo's market share jumped 132%.


Counterpoint analysts say vivo helped it beat Samsung with its S-Series smartphones priced between $100 and $150. Vivo has achieved good results in both physical stores and online e-commerce platforms. Vivo has expanded its offline stores to small towns in India and signed agreements with merchants. Offer generous commissions to merchants to encourage them to sell their phones rather than competitors' phones.

With the exception of vivo, Xiaomi retained the No. 1 position in India for the tenth consecutive quarter with a 27% market share. Samsung has slashed the price of its smartphones in India and launched smartphones with local features, but like the former Chinese smartphone market, Samsung is struggling to compete with a large number of Chinese smartphone makers. OPPO ranked fourth and realme fifth.


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