Shipments of realme in Indian smartphone market increased by 473% in 2019 compared with the same period last year.
By Debera Demoney 2020-02-11 426 26
Xiaomi shipments rose 13% to 11.2 million units in the fourth quarter of 2019, maintaining the level of shipments in the third quarter and ranking first. Shipments rose steadily to 42.9 million in 2019 from 41 million in 2018. Samsung fell 7 per cent year-on-year to 8.1 million units in the fourth quarter and shipped 32.3 million units for the whole of 2019, down from 35.4 million for the whole of 2018. Vivo grew 69% year-on-year in the fourth quarter to 7 million units, and annual shipments rose 72% to 24.7 million units, ranking third. Realme shipments rose 473% year-on-year in 2019 and nearly quadrupled to 4.7 million units in the fourth quarter.
In addition, Apple had its best record in India in 2019. The iPhone 11 boosted Apple's shipments to nearly 925000 units in the fourth quarter, a year-on-year growth rate of more than 200%. Apple shipped 2 million iPhone, units in 2019 and 1.6 million units in 2018.
Madhumita Chaudhary, an analyst at Canalys, said: "Apple has been successful in pricing the iPhone11," Chaudhary added. "the partnership with the local bank HDFC has made iPhone more affordable, and the entry-level iPhone11 has become one of the cheapest 'new' iPhone for some time. The new iPhone attracts not only existing iPhone users who want to upgrade new features, but also price-sensitive flagship phone buyers. They now have a competitive option to compete with Samsung or OnePlus's flagship products. "
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