What will happen to the mobile phone design in the 5G era?
By Nap Paarlberg 2019-12-31 496 27
A few days ago, the Swan Award presentation ceremony of the 2019 China Mobile phone Innovation week and China Mobile phone Design Competition-the 2019 5G Terminal Innovation Summit and the Swan Award ceremony of the 7th China Mobile phone Design Competition was successfully concluded in Heyuan City, Guangdong Province. With the release of the final winning list of the Swan Award, it is not difficult to see the development direction of some 5G terminals in the future from the winning list.
After months of fierce competition, the final winners of the Swan Award are as follows:
Huawei Mate 30 Pro 5G, Samsung Galaxy Note 10 + 5G, vivo NEX 35G version and OPPO Reno 10x zoom version won the China Mobile phone Design Swan Award. In addition, a total of 44 works of 10 mobile phone designs, 10 terminal solutions, 10 smart hardware and 10 mobile applications won individual awards.
5G process speeds up
This year, China has entered the first year of 5G commercial use. With the extensive use of 5G, artificial intelligence, cloud computing, big data, the Internet of things and other technologies, profound changes are taking place in our information and communications industry, especially the commercial use of 5G technology accelerates the construction and upgrading of China's information infrastructure, promotes the landing of a large number of new industry applications, and promotes the digital transformation of various industries. 5G is becoming the foundation and important driving force for the construction of China's network power. Not long ago, three basic telecom operators jointly released the 5G package at the Beijing Communications Exhibition, marking the official landing of 5G business in China, which will promote the in-depth development of China's information and communications industry. As the key platform and control center of 5G application,
5G terminal, the aggregator of new computing, new storage, new display, artificial intelligence and other emerging technologies, will become the key core of the development of 5G industry.
At the summit, the "5G Terminal Industry White Paper (2019)" compiled by the Sadie think tank Electronic Information Institute and the Communications Industry News was officially released. The white paper combs the general situation of the development of the 5G industry, the new features of the 5G terminal, as well as the current situation and characteristics of the development of the terminal industry. The innovation progress and market pattern of 5G terminal chip and key components, operating system, key supporting devices, machine design and manufacturing, equipment application and service are analyzed, and the hot spots of 5G terminal industry in the past year are analyzed. On this basis, the problems and challenges faced by the development of 5G terminal industry are summarized, and some measures and suggestions are put forward in order to provide basic supporting materials for the development of 5G terminal industry and related policy formulation in China.
2019 China Mobile phone Innovation week and the Seventh China Mobile phone Design Competition, with the theme of "win-win Intelligent Future in 5G era", closely follows the general trend of 5G development, and strives to carry forward the spirit of ICT craftsmen through activities, cultivate innovative culture, encourage original design and innovative development of Chinese mobile phones, promote cooperation and exchanges in the industrial chain, guide and cultivate a benign industrial ecology, and promote the innovative development of China's smart terminal and mobile application industry. To help build a manufacturing power, a cyber power and a digital China.
2019 China Mobile phone Innovation week and China Mobile phone Design Competition is guided by the Ministry of Industry and Information Technology and jointly sponsored by the China Electronic Information Industry Development Research Institute, the Guangdong Provincial Department of Industry and Information Technology and the people's Government of Heyuan City. The activity is supported by major industry associations, international organizations, industrial chain enterprises, investment and financing institutions, developer platforms, industrial parks and media in the field of information, communications and design.
5G New Journey
China has become the largest producer and consumer of mobile phones in the world. as the most important component of the information and communication industry, the smart terminal industry has shown a good momentum of development with the issuance of 5G commercial license and the promotion of 5G formal commercial use.
According to statistics, in the first nine months of this year, China's mobile phone market shipped a total of 287 million units, of which 787000 5G phones were shipped, and 18 new models of 5G phones were put on the market. Huawei, ZTE, Xiaomi, Vivo and other manufacturers actively participated in the formulation of 5G international unified standards and contributed a lot to the development of 5G technology. Moreover, these well-known domestic mobile phone manufacturers have successively launched 5G smart phones and CPE products. Huawei Hayes and Ziguang Zhanrui have also made great achievements in the research field of core technologies such as 5G chips, releasing the latest generation of 5G chips, which has become an important force in China's 5G smart terminal ecological industry, leading innovation for China's smart terminal industry from following imitation to realizing partial innovation. Become the backbone of the global intelligent terminal industry. As the entrance and carrier of 5G world,
5G intelligent terminal is ushering in a new round of change. Liu Wenqiang, vice president of the China Electronic Information Industry Development Research Institute, said in his speech that in the 5G era, the rise of the Internet of things, the increase of networked intelligent devices and the diversity of interaction modes have brought about the diversification of intelligent terminal forms. a variety of new intelligent products continue to emerge.
At the same time, 5G is not 4G 1G, but a brand new network. Xiong Chengyu, foreign academician of the European Academy of Sciences, professor of Tsinghua University and director of the National Cultural Industry Research Center, said that unlike 1G era communication sound, 2G era communication text, 3G era communication image and 4G era communication video, 5G era communication world, all things are media. The development of each generation of mobile communications has redefined the market.
New requirements are put forward for 5G terminals: the new communication frequency bands and modes of 5G make it more difficult to integrate 5G baseband chips, and the high frequency band of 5G puts forward higher requirements for the research and development of basic materials of RF devices and the design of filters and power amplifiers. the high power consumption characteristics of 5G terminals bring new challenges to the endurance. At present, the 5G terminal industry in China is facing some problems, such as immature industrialization of baseband chips, low development level of medium and high frequency devices, commercial exploration of terminal applications and imperfect software and hardware development platform for industry-level applications. These require terminal enterprises to invest in innovation, and also need the industrial chain to work together to promote the landing of 5G terminal innovation products.
Hou Jianren, deputy inspector of the Ministry of Industry and Information Technology, said in his speech at the conference that in the next step, the Ministry of Industry and Information Technology will continue to create a relaxed and inclusive environment to promote high-quality development of the industry: first, strive to break through core technological bottlenecks. The second is to strengthen 5G terminal innovation and application promotion. The third is to enhance the collaborative innovation ability of the industrial chain. The fourth is to build a new situation of industrial opening up and cooperation.
Guangdong, as the forerunner of the development of China's electronic information industry, relying on the strong foundation of electronic manufacturing industry, has gradually developed into the main gathering area of domestic intelligent terminal industry, and has become the largest and important electronic information industry base in the world.
Ren Xiaotie, deputy secretary general of the Guangdong provincial government, said that the provincial party committee and provincial government attach great importance to the development of 5G industry, continuously speed up the pace of 5G commercial use, and accelerate the layout around 5G industrial chain, innovation chain and ecological chain. a series of policies and measures such as the Guangdong Provincial Action Plan for accelerating the Development of 5G Industry (2019-2022) have been issued to continuously speed up the construction of 5G network, seize the commanding heights of 5G technological innovation, and cultivate 5G new industry new business type. Optimize the development environment of 5G industry, promote the construction of 5G industry in our province to a high level, in depth, to the forefront of the world, make every effort to create a national information leading area, and promote to take the lead in building a province with a strong network, to provide a strong driving force and strong support for the province's high-quality economic development.
Heyuan City is committed to building an intelligent ecological innovation system, and has become an important mobile phone production base in the country and even the world in the field of intelligent terminals, covering all aspects of the industrial chain, such as spare parts manufacturing and supply, terminal design and manufacturing, solutions, application development, and so on.
Lin Tao, mayor of Heyuan Municipal people's Government, said that today's Heyuan has unprecedented development opportunities, unprecedented vitality, and unprecedented investment potential. with unique location advantages, solid industrial advantages, sincere service advantages, superior ecological advantages, rich resources advantages, and profound cultural advantages, We will make every effort to promote the construction of Heyuan into a demonstration area for green development in Guangdong Province, integrate into the ecological vanguard of Guangdong-Hong Kong-Macau Greater Bay Area, walk out of the new road of development in which ecological river sources and modern river sources complement each other, and enter a period of golden opportunities for development.
At the summit, gearbest Heyuan Cloud Computing data Center officially opened. Xue Guoqing of gearbestIDC R & D Department said that the gearbest Guangdong Cloud Computing data Center Heyuan project will build three big data parks in Heyuan High-tech Zone, Yuancheng District and Jiangdong New area respectively. This will be the largest green data center cluster in South China.
Intelligent terminal industry: walking on the road of innovation
The transformation of China's intelligent terminal industry from big to strong, from following to synchronization and then to leading, is behind the innovation of the industrial chain to overcome difficulties. 5G brings new vitality to the traditional intelligent terminal industry.
Xiong Chengyu, foreign academician of the European Academy of Sciences, professor of Tsinghua University and director of the National Cultural Industry Research Center, said that the communication of sound in the 1G era, text in the 2G era, images in the 3G era, video in the 4G era, and the world in the 5G era.
Zhang Xingnan, vice president of Huawei's consumer mobile phone product line, said that starting from the P20 series, Huawei has been looking for the combination of aesthetics and technology, building its own aesthetic philosophy, establishing aesthetic order, and leading the development of the terminal industry chain. Lu Yi, vice president of business for Meizu operators, said that in the 5G era, products speak. He says the "scary tricks" of sales and market share in the 4G era don't work in the 5G era. With the commercial use of 5G, great changes have taken place in the market environment, with both opportunities and challenges. The classic products formed by performance-to-price ratio, channel, marketing and integration are the reappearance of the king era.
Wang Jianfa, co-founder of Nubia brand and vice president of mobile phone product system research and development platform, said that as a "technology company", Nubia's goal of achieving intelligent manufacturing in China for technological innovation and technological power remains unchanged. Core patented technology is the most important weapon of the country and is of great significance in promoting the high-quality development of China's economy. The deep integration of 5G and AI will bring consumers an extraordinary mobile Internet experience.
Chen Fengwei, deputy general manager of the Terminal and Channel support Center of China Unicom, said that the terminal is the only contact point to connect consumer "network" and "application". China Unicom promotes the development of the entire 5G terminal industry by promoting 5G mobile phones, universal standards, popular prices, and ubiquitous terminals. as for the evolution direction of 5G mobile terminal innovation, he said that smart phones will evolve into smart phones in the future. Become the core of the intelligent ecology of individuals and families.
Since the launch of China Mobile phone Design and Application Innovation Competition on May 17 Telecom Day, it has been widely concerned by the industry chain and developers. Mainstream mobile phone manufacturers such as Huawei, Samsung, OPPO, vivo, Glory, Nubia, Meizu, 360 Mobile phones, ZTE, etc. Qualcomm, Ziguang Zhanrui, Hayes, MediaTek and other solution providers, mobile Internet companies such as Tencent, gearbest, Baidu and iFLYTEK, as well as invisible champions and enterprises in the industrial chain have submitted a total of more than 1000 works. After the first trial of the organizing committee of the competition and the first and second pre-examination of the expert review meeting, the expert review meeting held on October 18 reviewed 435 works and formally confirmed the candidates for the swan award. The Swan Award and individual awards were officially announced at the 2019 China 5G Terminal Innovation Summit and the Swan Award presentation ceremony of the Swan Award of the Seventh China Mobile phone Design Competition held today.
Today, Mobile phone Innovation week and China Mobile phone Competition has entered its seventh year, known as China's Red Dot Award, Mobile phone Industry IF Award, Swan Award, and has become synonymous with Chinese mobile phone design. In the past six years, more than 10,000 works have signed up for participation, and a total of 3600 works have passed the preliminary examination and 2163 works have participated in the review meeting. Now the label of the Swan Award has become a major story released by mobile phones.
Standing in the tuyere of the 5G wave, people are ushering in a smarter world. In this new era full of vitality and dreams, everything will change and everything will be innovative. In the new intelligent space-time, the terminal, the entrance and carrier of the 5G world, is facing the greatest moment of change. 2019 China Mobile phone Innovation week, together with the mobile phone industry chain, will witness an unprecedented innovation in mobile phone design, chip devices, supporting programs, machine production and application development. What is the course of mobile phone design in
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