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Home > Tech News > Why doesn't Apple join the CES?? Media: they don't need this stage at all
Why doesn't Apple join the CES?? Media: they don't need this stage at all

Why doesn't Apple join the CES?? Media: they don't need this stage at all

By  Taber Barkovic 2020-01-16 720 10

CES (Consumer Electronics Show) is the largest industry fair in the world, and it is also a weather vane for predicting the trend of the consumer electronics industry every year. This year's CES has attracted 170000 exhibitors from more than 4400 companies and more than 160 countries and regions around the world. But Apple, as a giant in the technology industry, did not participate in this year's CES, and Apple has not participated in CES for nearly 30 years. Why doesn't Apple join the CES??

Apple founder Steve Jobs

The last time Apple joined the CES was in 1992. According to media analysis, the reason why Apple is no longer attending the conference is that Apple has enough arrogant capital that it does not need to participate in the CES to attract attention. They have more than a billion loyal users and a direct store system in major national markets. All operators and channels will take the initiative to cooperate with Apple. There is no need for CES at all.


Apple has already pulled out of shows like CES and plans to focus on its own stage. In recent years, Apple usually has three or four launches a year, and the pace of release has been relatively fixed, the most important of which are the WWDC conference in June and the iPhone launch in September. In addition, Apple holds occasional launches every spring and October to launch iPad, MacBook or software product lines.

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